Develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of marketing, advertising and promotional activities of the organization.
Lead / manage launching of marketing campaigns for new and existing product/services.
Analysis of customer research, current market conditions and competitor information
Expand and develop marketing platforms
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Determine and manage the marketing budget
Report on return on investment and key performance metrics
Liaise with media and advertising
Collaborate with the sales function
Monitor industry best practices